Kissatens can literally be translated as “tea drinking shops”. In Japan, they are intimate meeting spaces, alternative to cafes, which around the 1920s began to change their focus and become crowded and impersonal places for parties. Kissatens became the refuge of those who wanted to enjoy their drink and listen to good music, with clear sound and without many distractions. Inspired by this atmosphere, the Kissa project is an itinerary movement that aims to rescue the essence of these spaces, uniting gastronomy and music in a synergistic way and completely transforming the experience of the places it passes.

Visual identity is yet another sensory aspect that aims to add and integrate the culture of kissatens, helping to connect and visually materialize with those who relate. Being aware that all absorbed and referenced Japanese culture would be passing through a Western filter, more specifically Latin American, I always tried to use resources that would not reinforce old exoticized stereotypes of Eastern imagery. I used as inspiration for shapes, colors and images, one among several other types of contemporary Japanese design, which is often seen from a foreign perspective in a generalized way. The monospaced typography and the images of Japanese sea animals serve as a resource for the grid that is aligned vertically and diagonally, creating dynamism for the entire project, connecting the music, drinks, food and other resources of the space.